Short answer
Coach Play Singapore Shophouse was reported by CNA Lifestyle in April 2023 as a three-storey, 4,000 sq ft concept store and cafe at 5 Keong Saik Road, in a conserved shophouse in the Keong Saik district. The report described six themed rooms and a cafe. The details below are from that 2023 report; confirm the current status with the brand.
Shophouses Singapore is an independent property resource. We are not affiliated with, endorsed by, or acting for Coach or Tapestry. Names are used only to identify the subject of this explainer.
Key facts
- Address reported
- 5 Keong Saik Road, Singapore 089113 (CNA Lifestyle, 2023)
- Size reported
- Three storeys, over 4,000 sq ft
- Concept
- Six themed rooms plus a cafe, per the 2023 report
- Status
- Reported 2023. Not re-verified; check with the brand
What was reported
CNA Lifestyle, citing TODAY, described a brightly coloured shophouse frontage hinting at the playful concept inside, with lounge, ready-to-wear and customisation areas across three storeys. We do not reproduce store hours or menus, which change.
The reported location, Keong Saik, is a dense cluster of restored shophouses. Read our Keong Saik and Duxton area guide.
Why brands pick shophouses
- Narrow, deep floorplates suit themed room-by-room experiences.
- Heritage facades give instant street identity.
- Conserved facades usually must be retained, so a tenant's brand expression is channelled into paint, signage and interiors, subject to approvals.
See heritage retail and cafes in shophouses for the rules that apply.
People also ask
Where is Coach Play Singapore Shophouse?+
CNA Lifestyle reported it at 5 Keong Saik Road, Singapore 089113, in 2023.
How big is it?+
The 2023 report described a three-storey space of over 4,000 sq ft.
Is it still open?+
We have not re-verified. Check with the brand for current status and hours.
Is this site affiliated with Coach?+
No. We are an independent property resource and the artwork here is a generic illustration, not the store.
Sources
Facts as of 5 November 2026. Pages we link to may have changed since.
- The IG-worthy Coach Play Singapore Shophouse, CNA Lifestyle (via 8days/TODAY), 21 Apr 2023. Accessed 2026-11-05.
Next step
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Explore shophouses for rentLast reviewed 5 November 2026. See all shophouse explainers.